1. Focus on TWO platforms
So many people today get themselves on all social media platforms and share mediocre content because they are exhausting themselves. It’s hard to keep up with all the platforms there are today, especially if you are currently a one man operation and posting on all platforms yourself. When you decide you are ready to hire someone to help you with your social media then by all means branch out onto all platforms, but while you’re building stick with two. Put all your effort into those two platforms, share great content, and grow your list without exhausting yourself. My main social media platforms are
Facebook and my Blog, which you are reading 😉
2. Share Consistently
Whatever platforms you choose to branch out on be sure that you are showing up on a regular basis and giving as much content as possible. You can never give enough info away for free. I know, I know, its scary to give everything away for free. I know that when I was first told to give away the gold for free I was like “ummm yea right, theres no way”. But the thing is people want to hear from you, they want info from you, and the more you give away the more quickly people will be jumping onto your email list. Providing great content allows people to trust you, rely on you, and be dying for your next bit of advice (i.e. sign up for you paid products).
3. Make Your Audience WANT To Sign Up
Offer an incentive for your audience to sign up. Like we talked about half a second ago, people expect free stuff so make sure you are giving them what they want. Some free item ideas could be a video tutorial, PDF, e-book, worksheet, etc. You are literally trading free stuff of value for their email address. If you are struggling what to offer ask yourself what you would like to receive. Then ask yourself if that’s something that your audience could benefit from.
4. Ask For Shares
Plug yourself and your content on your platforms. It takes an extra minute once you’re done your content to add the link to your free offers, your other social media platform, your e-mail list, etc. You can say something like “If you found this helpful please share with someone you know who might also find this helpful” or “I’d love to have you joking us on (date) for our web event”. This is the quickest way to get more eyes looking at your awesome content. The more traffic, the more signing up for your content, and the more wanting what you’ve got coming next. Don’t be afraid to ask for shares!
5. Reach Out To Your List Often
It’s fantastic that you have people coming to and signing up for your list but don’t just collect their emails- TALK TO THEM! You need to build a relationship with your audience who has entrusted their email address with you. Send updates, share your social media updates, invite to events, recommend products for your audience, share wins, share fails, just share! The more you engage with your audience the more they will think of you when they need advice for their business needs.
I firmly believe that engaging, providing value, and nurturing relationships with your audience is the #1 way to grow your business successfully.
It’s time to go out and apply these practices to your own business!
Ooo, before I forget I’ve got 5 more tips to hook those subscribers for a long term financial boost in your business. Check it out –> GROW YOUR LIST
P.S. Don’t Forget To Join Us For Wine Wednesday- We Mommas deserve wine while we master out businesses –>
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